Most Recent
Sobeys Liquor Beer of the Week: Born Brewing Co. High Season Salted Lime Lager
Friday, July 10, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks beer of the week was provided by Erin McQuitty from Born Brewing. She joined the fellas over the phone for this weeks beer of the week, which is the Born Brewing Co. High Season Salted Lime Lager. You can purchase a 6-pack for $11.99, saving $2.00 when you buy one!
SOBEYS LIQUOR BEER OF THE WEEK: BORN BREWING CO. HIGH SEASON SALTED LIME LAGER
July 10, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: ORIGIN MALTING & BREWING CO. COWBOY PALE ALE
July 3, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: COLD GARDEN SUNBURST HAZY NEPA
June 26, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: GOOD MOOD BREWERY
June 12, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: ALLEY KAT BREWING CO
May 29, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: 948 BREWING
May 22, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: GRIZZLY PAW BREWING
May 15, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: LONG HOP BREWING CO
May 8, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: BREWESTERS
May 1, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: ENDEAVOUR BREWING COMPANY
April 17, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: SNAKE LAKE BREWING COMPANY
April 10, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: THE DANDY BREWING CO
March 23, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: XHALE BREW CO
March 6, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: BENT STICK
February 17, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: EIGHTY-EIGHT BREWING CO - PERSONAL BEST SMALL HAZY IPA
February 6, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: CHILLY ONES CRUSHABLE LIGHT LAGER
January 26, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: SIX O'CLOCKER LAGER
January 20, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: SLAMABLES PINK DRINK VODKA BEVERAGE
January 9, 2026
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: BENT STICK BREWING CO.
December 15, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: ARCADIA BREWING
December 12, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: TWO PILLARS BREWERY | BELGIAN WIT
December 4, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: WHAT? NOOO WAAAY! HARD LEMON ICED TEA
November 26, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: EXPLORE ALBEERTA MIX PACK
November 21, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: RAILYARD BREWING - NOV 7TH, 2025
November 14, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: WILD ROSE BREWERY - CHERRY PORTER
October 31, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: EIGHTY-EIGHT BREWING COMPANY
October 17, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: ALBERTA SMALL BREWERS ASSOCIATION
October 10, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: TQLA VIDA VARIETY PACK
October 8, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: SHORE BREAK PINEAPPLE & COCONUT RUM SODA
September 19, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: THREE BEARS BREWERY
September 16, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: GRAIN BIN BREWING
August 29, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: DANDY BREWING
August 15, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR COCKTAIL OF THE WEEK: TIDE COCKTAILS
August 1, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! No beer...
SOBEYS LIQUOR BEER OF THE WEEK: ZGM BREWING
July 30, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This...
SOBEYS LIQUOR BEER OF THE WEEK: CLINK BEVERAGE CO.
July 16, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This...
SOBEYS LIQUOR BEER OF THE WEEK: ESA PRICKLY PEAR PALOMA
July 4, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: SNAKE LAKE BREWING CO.
June 27, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: COWBOY TRAIL BREWERY
June 23, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: HITTIN' FAIRWAYS RADLER
June 6, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: VACAY BREW CO
June 5, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: ODD COMPANY BREWING
May 30, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: BEER FEST IN A BOX
May 19, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: BANDED PEAK BREWING
May 15, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: WILD ROSE BREWERY - HOPPY HERD MIX PACK
May 6, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: ACADIA BREWING CO.
April 25, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: FALLENTIMBER
April 17, 2025
It's Thursday... which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This...
SOBEYS LIQUOR BEER OF THE WEEK: ALLEY KAT BREWERY
April 4, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: SEA CHANGE BREWING CO.
April 3, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: TROUBLED MONK BREWERY
March 21, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: MANUAL LABOUR BREWING
March 20, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: THE BELL IN SCONA BREWERY
March 7, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: SCREAMING RETRIEVER BREWING
March 4, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: SYC BREWING CO
February 25, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! This weeks...
SOBEYS LIQUOR BEER OF THE WEEK: ALLEY KAT BREWERY 02-14-25
February 14, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! Lachlan...
SOBEYS LIQUOR BEER OF THE WEEK: BREWSTERS
February 7, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! Don...
SOBEYS LIQUOR BEER OF THE WEEK: HANSEN DISTILLERY
February 4, 2025
It's Friday, which means it's the fan favourite Sobeys & Safeway Liquor Beer of The Week! Kristopher...
SOBEYS LIQUOR BEER OF THE WEEK: TWO PILLARS BREWERY
December 20, 2024
Near the end of the final hour on today's show, it was time for 'Sobeys & Safeway Liquor Beer of The...
SOBEYS LIQUOR BEER OF THE WEEK: CABIN BREWING COMPANY
December 17, 2024
Near the end of the final hour on today's show, it was time for 'Sobeys & Safeway Liquor Beer of The...
SOBEYS LIQUOR BEER OF THE WEEK: VILLAGE BREWERY
November 29, 2024
Near the end of the final hour on today's show, it was time for 'Sobeys & Safeway Liquor Beer of The...
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: ALBEERTAS GREATEST HITS MIX
November 22, 2024
Near the end of the final hour on today's show, it was time for 'Sobeys & Safeway Liquor Beer of The...
SOBEYS LIQUOR BEER OF THE WEEK: BOW RIVER BREWING
November 18, 2024
Near the end of the final hour on today's show, it was time for 'Sobeys & Safeway Liquor Beer of The...
SOBEYS AND SAFEWAY LIQUOR BEER OF THE WEEK: RAVEN WOLF
November 8, 2024
Randal Gillett, owner & founder of Raven Wolf Brewing in Spruce Grove, joined Lt. Eric and Matt...
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: BEST OF KIN
September 6, 2024
On this week's Beer of the Week, Ryan from Best of Kin in Calgary joined Nielson and Lt. Eric, as...
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: TAILGUNNER BREWING CO.
August 30, 2024
Blake and Devon from Tailgunner Brewing Co. joined the boys on video to share the stories about...
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: TOWN SQUARE BREWING CO.
August 23, 2024
This weeks brew was provided by Town Square Brewing! Brandon stopped by to give some insight on this...
SOBEYS AND SAFEWAY LIQUOR BEER OF THE WEEK: CITIZEN BREWING COMPANY
August 16, 2024
Joel from Citizen Brewing Company joined Tommy and Gager for this weeks Sobeys & Safeway Liquor Beer...
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: BENT STICK BREWING CO.
August 9, 2024
Ben from Bent Stick swung by the studio to talk about all different kinds of brews! This weeks...
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: POLYRHYTHM BREWING
July 26, 2024
Taylor and Chelsea from Polyrythm Brewing stopped by EST studios to share some stories about the...
SOBEYS LIQUOR BEER OF THE WEEK: WILD WINDS BREWERY
July 19, 2024
It's Friday which means Sobeys & Safeway Liquor Beer of The Week! This week's beer of the week was...
SOBEYS LIQUOR BEER OF THE WEEK: ANNEX ALE PROJECT
July 12, 2024
Joaquin Gage and Lt. Eric dove into some brews from Annex Ale Project from Calgary that's on sale at...
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: NEW LEVEL BREWING
July 5, 2024
Drew Ross, Co-Owner of New Level Brewing joins Joaquin Gage and Lt. Eric to talk about their...
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: EAU CLAIRE DISTILLERY
June 28, 2024
the gents dove into Safeway & Sobeys Liquor Beer of The Week. This week's liquor was provided by Eau...
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: BORN BREWING CO.
June 21, 2024
For Safeway & Sobeys Liquor Beer of The Week! This week's fine brew was provided by Born Brewing Co....
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: ENDEAVOR BREWING
June 14, 2024
Matthew from Endeavor Brewing stopped by for this week's Sobeys & Safeway Liquor Beer of the Week!
SAFEWAY & SOBEYS LIQUOR BEER OF THE WEEK: ALBERTA ALE WORKS
June 7, 2024
Safeway & Sobeys Liquor Beer of The Week. This weeks beer was provided by Alberta Ale Works!
SOBEYS AND SAFEWAY LIQUOR BEER OF THE WEEK: RAILYARD BREWING
May 31, 2024
Garrett Galapo was in once again with beers from Railyard Brewing, including their Raspberry Lemon...
SOBEYS & SAFEWAY BEER OF THE WEEK: DANDY BREWING
May 24, 2024
Garrett Galapo brings in Ben from Dandy Brewing Co. where you can get a 4-pack of beer for $13.99!...
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: SEA CHANGE BREWING CO.
May 17, 2024
Garrett Galapo stopped by with Zach from Sea Change Brewing Co to share the Mix Pack that comes with...
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: VAYCAY BREW CO
May 10, 2024
Garrett Galapo stopped by the studio for his weekly visit for Sobeys & Safeway Beer of the Week!...
SOBEYS LIQUOR BEER OF THE WEEK: SNAKE LAKE BREWERY
May 2, 2024
A Thursday edition of Sobeys and Safeway Liquor Beef of the Week with Garrett Galapo! He stops by...
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: TOWNSHIP BREWING
April 26, 2024
Another Sobeys Liquor Beer of the Week! This time with Township 24 Brewing!
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: BLINDMAN BREWING
April 19, 2024
Garret Galipo stops by the studio for 'Sobeys and Safeway Beer of the Week!' During the segment, he...
SOBEYS AND SAFEWAY LIQUOR BEER OF THE WEEK: ANALOG BREWING
April 12, 2024
Red Beard then stopped by for Sobeys & Safeway Liquor Beer of The Week. This weeks fine brew was...
SOBEYS LIQUOR BEER OF THE WEEK: WILD ROSE BREWERY
April 5, 2024
Red Beard stopped by for ‘Sobeys & Safeway Liquor Beer of The Week.’ This week beer was provided by...
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: APEX BREWING
March 28, 2024
Red Beard is on vacation again, so Garret Galipo makes his EST debut for this weeks edition of...
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: MEDICINE HAT BREWING CO.
March 22, 2024
It's Friday, so Scott Laurie made an appearance for Sobeys and Safeway Liquor Beer of the Week! he...
SOBEYS LIQUOR BEER OF THE WEEK: TOOL SHED & NEXT 5 BREWING
March 18, 2024
Scott Laurie came through on this fine Monday for the beer of the week! This week's edition of...
SOBEYS LIQUOR BEER OF THE WEEK: BEERFEST IN A BOX WOMEN IN BEER
March 8, 2024
Scott Laurie came through with some beer made by women to celebrate International Women's Day!...
SOBEYS LIQUOR BEER OF THE WEEK: RIVAL TRADE BREWING CO.
March 1, 2024
Scott Laurie stopped by for another rendition of Sobey's & Safeway Liquor Beer of the Week! On...
SOBEYS & SAFEWAY LIQUOR BEER OF THE WEEK: ORIGIN MALTING & BREWING CO.
February 23, 2024
Scott Laurie stopped by to show the boys a few different brews. The Ol' Dog Brown Ale is a stout...
SOBEYS LIQUOR BEER OF THE WEEK: TROUBLED MONK BREWING
February 16, 2024
This week's edition of Sobeys and Safeway Liquor Beer of the Week features selections from Red...
SOBEYS LIQUOR BEER OF THE WEEK: TUESDAY BREWING
January 26, 2024
This week's edition of Sobeys and Safeway Liquor's Beer of the Week features Tuesday Brewing and...
SOBEYS LIQUOR BEER OF THE WEEK: JRNY WHISKEY & BIG ROCK BREWERY
January 12, 2024
This week's edition of Sobeys and Safeway Liquor's Beer of the Week features Big Rock Brewery as...
SOBEYS LIQUOR BEER OF THE WEEK: THE GROWLERY BREWING COMPANY
December 15, 2023
This week's Sobeys and Safeway Liquor's Beer of the Week features select choices from Edmonton-based...
SOBEYS LIQUOR BEER OF THE WEEK: ALBEERTA GREATEST HITS MIX
December 8, 2023
This week's edition of Sobeys and Safeway Liquor's Beer of the Week features the Albeerta Greatest...
SOBEYS LIQUOR BEER OF THE WEEK: ALLEY KAT BREWING
December 1, 2023
A very special edition of Sobeys and Safeway Liquor Beer of the Week as Scott Laurie joins Dustin...
SOBEYS LIQUOR BEER OF THE WEEK: BEERFEST IN A BOX - ALBERTA ROAD TRIP
November 24, 2023
This week's edition of Sobeys and Safeway Liquor's Beer of the Week features the Beerfest in a Box -...
SOBEYS LIQUOR BEER OF THE WEEK: 70 ACRE BREW CO.
November 17, 2023
This week's edition of Sobeys and Safeway Liquor's Beer of the Week features 70 Acre Brew Co. out of...
SOBEYS LIQUOR BEER OF THE WEEK: BUFFALO 9 BREWING COMPANY
November 8, 2023
This week's edition of Sobeys and Safeway Liquor's Beer of the Week features Buffalo 9 Brewing...
SOBEYS LIQUOR BEER OF THE WEEK: FOUR DOGS BREWING
November 3, 2023
This week's edition of Sobeys and Safeway Liquor's Beer of the Week features Four Dogs Brewing Co....
SOBEYS LIQUOR BEER OF THE WEEK: CITIZEN BREWING COMPANY
October 27, 2023
This week's edition of Sobeys and Safeway Liquor's Beer of the Week features Citizen Brewing Company...
SOBEYS LIQUOR BEER OF THE WEEK: DARKWOODS BREWING
October 20, 2023
This week's edition of Sobeys and Safeway Liquor's Beer of the Week featured four brews from...
SOBEYS LIQUOR BEER OF THE WEEK: RAILYARD BREWING
October 13, 2023
This week's edition of Sobeys and Safeway Liquor's Beer of the Week featured four brews from...
SOBEYS LIQUOR BEER OF THE WEEK: BREWSTERS BREWING
October 6, 2023
This week's edition of Sobeys and Safeway Liquor's Beer of the Week featured Brevys from the fine...
SOBEYS LIQUOR BEER OF THE WEEK: BIG ROCK BREWERY
September 29, 2023
This week's edition of Sobeys and Safeway Liquor's Beer of the Week featured drinks from the classic...
SOBEYS LIQUOR BEER OF THE WEEK: HALF HITCH BREWING COMPANY
September 22, 2023
This week's edition of Sobeys and Safeway Liquor's Beer of the Week featured drinks from Half Hitch...
SOBEYS LIQUOR BEER OF THE WEEK: COMMON CROWN BREWING CO.
September 15, 2023
This week's edition of Sobeys and Safeway Liquor's Beer of the Week featured drinks from Common...
SOBEYS LIQUOR BEER OF THE WEEK: TOOLSHED & SEA CHANGE
September 8, 2023
This week the "Beers of the Week" at Sobeys and Safeway Liquor: Toolshed from Calgary & Sea Change...
SOBEYS LIQUOR BEER OF THE WEEK: ANALOG BREWING
This week's Sobeys and Safeway Liquor's Beer of the Week features select choices from Edmonton-based...
